When I try to use adwords I keep on getting this: Rarely shown due to low quality score?
Slim asked:
I never can get a good score….when even using the best keywords, what am I doing wrong !
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I never can get a good score….when even using the best keywords, what am I doing wrong !
BUSINESS LOANS in Less than 7 Days! Get up to $100K
Maybe reading this article might point you in the right direction on how you can raise your Google Adwords Quality score….
NOTE: Since I incorporate these same principles in my own Adwords campaigns, I’ve never had an issue my ads not showing or having a really low quality score to begin with.
Comment by Howie — February 10, 2010 @ 12:07 pm
Your quality score depends on a bunch of things, but top among them are how relevant your ad is to the keywords that you are using and how relevant the page that you are sending people to is to both the ad and the keywords.
Ideally you want the keyword you’re bidding on to appear in you headline and in one of the description lines. Likewise the page you’re sending people to should be very relevant to the keyword also.
If you are already doing this and you still have a low quality score, chances are your domain has been “slapped” by Google. This sometimes happens when you are using a subdomain on a kind of generic sales domain. For example, weightloss.buymystuff.com is likely to get the buymystuff.com domain slapped. Once you’re domain has been slapped there’s little chance of recovering it and your best bet is to get another domain and start over again.
Good luck.
Comment by Kelly — February 13, 2010 @ 6:50 pm