Moonknight Network spent a lot of time optimizing their AdWords account, but they still weren’t getting traffic to their site. After increasing some of their bids to the First Page Bid Estimates, they’ve seen a 270% increase in their clickthrough rate (CTR) and a 200% increase in their call volume.
Duration : 0:2:52
Executive Chef was suffering from a low clickthrough rate (CTR), so they reorganized their ad groups and keywords so that they had more relevant ads. After this optimization, their clicks increased by 126% and their CTR increased by 140%.
Duration : 0:2:57
Google Analytics allows you to segment your traffic and focus on your branded keywords. By seeing how your branded keywords are performing on AdWords, you can maximize your online ad spend.
Duration : 0:1:50
Galaxy Desserts added a lot of keywords to increase their exposure but then their clickthrough rate (CTR) went way down. To combat this they added negative keywords, and after this optimization, their CTR is going back up and their cost-per-clicks (CPC) have decreased by 20%.
Duration : 0:2:58
2008 has been a year of unprecedented change in the automotive industry: with declining new vehicle sales, tightened credit markets, and rapidly rising oil prices, it’s clear that consumer demand has shifted. These changes require a renewed focus on managing your marketing resources effectively in particular, your media dollars in order to maximize ROI.
To help address the fresh challenges facing automotive brand managers, Avinash Kaushik will lead a discussion on how to use Google Analytics. Learn how to improve marketing efficiency, drive insights into consumer behavior, and generate greater returns on your marketing investments.
Duration : 1:5:17
Adventure’s Cross Country wanted to increase traffic to their site, so they used the Google Keyword Tool to find and add new keywords. After this optimization, their clicks increased by 17% and their conversions increased by 55%.
Duration : 0:3:12
http://www.billmcintosh.com
While researching Christmas shopping trends this season I ran across some Google search results that dramatically impact Google AdWords advertisers. If you do online marketing with PPC (pay per click) advertising: You NEED to see this. Is it the future of Google?
Tags:
google, google adwords, ppc, pay per click, online advertising, internet marketing, seo, search engine optimization, adwords, universal search, onebox, one box
Duration : 0:5:27
Google content network video 3 of 3. This video outlines how, on the Google content network, you can get detailed insight into how your advertising is performing for you.
Duration : 0:2:2
www.AdwordsSupremacy.com In the final part of the 5 steps to adwords success mini course, we are going to be taking a look at how to split test your ads for outstanding CTRs. For more elite Adwords training videos and unique Adwords tools go to: www.adwordssupremacy.com
Duration : 0:9:13
5 simple tips on how to make AdWords advertising successful and cost effective for your company.
Duration : 0:2:59
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